How do you define what you do? And is your definition of your job, or how you do it conveying what you truly and actually do for your customers? If a potential client, or a business associate asks me the inevitable question “Oh, and what do you do?” I like to say “I’m a problem solver.” My title may be small business owner, trainer, pet sitter, dog walker, or one of the many other hats I wear, but truly what I actually do for my clients is solve problems.
I started thinking about this 4 years ago when I started by business. I was 24 years old and just starting to attend business networking events. Everything I was ever taught, and the people I admired in business, always told me networking with people and other businesses effectively was key to success! I was very passionate about my business, and had accomplished a lot at a young age, but when I went to introduce myself to many of the other account executives and business owners, (who were demographically speaking, mostly male, and made up of people older and more established than me at the time) I realized when I said “I own a dog walking and pet sitting company” many people did not see the value, or take me seriously. This bothered me…a lot. I wondered how can I fix this? I offer a great service, my customers love me, I am good at my job…why don’t they like me…wahhh!!!!
Ok, so maybe that last part, not so much. I didn’t cry over it. Instead I did some thinking about what my actual value was. And then it came to me:
I am the person who takes care of your animal the way you would, so you can go to work and support your family.
I am the person whose grateful clients explain to them, sometimes in tears even, that they haven’t been on vacation for 7 years because they had no one they could trust who could come to their home and take care of their dog…until me.
I am the person who provides exercise for your dog, so you don’t come home to a destroyed house like you did before you met me.
I am the person who gives love to a very special and important member of your family, when you can’t be there to do it yourself.
I am the person who taught you to train your dog how to behave, so you can bring your baby home from the hospital, and focus on the happiness of that day, without fear.
What I do for my clients is priceless. I improve their lives, by offering convenient services that make their day to day lives easier. I make a difference and I love what I do! So now, when I get asked that inevitable question, I never think twice about what I want to say, and 4 years later, I know people take me seriously now.
I am a Problem Solver…and welcome to my blog ☺